01 / 06 — Overview
Explanada dos Mistérios
From fragmented information to cultural discovery: designing a platform for Brasília's creative scene
Client
Explanada dos Mistérios
Year
2023
Duration
6 months
Type
Product Design
Role
Product Designer
Scope
UX Research · UX Design · App Design · Design System
Duration
6 months
02 / 06 — Context
Explanada dos Mistérios is a digital platform created to help people discover cultural events and activities in Brasília while increasing the visibility of local artists and event producers. The existing experience brought together relevant cultural information, but users still faced fragmented content, inconsistent navigation and difficulty finding activities that matched their interests. I joined the project to help redesign the product experience, organizing the platform around cultural discovery and creating a more consistent foundation for its continued evolution.
03 / 06 — Challenge
The main challenge was transforming scattered cultural information into an experience that encouraged exploration without overwhelming users. The product needed to make events easy to discover while also creating space for artists and producers to present their work. At the same time, the redesign needed to strengthen the Explanada dos Mistérios brand through a more cohesive, accessible and scalable interface.
04 / 06 — Research
I began by reviewing previous research conducted by the company and expanding that understanding through desk research focused on how people discover, evaluate and choose cultural activities. Based on these findings, I developed personas representing different potential audiences and used empathy maps to explore their motivations, expectations and frustrations. The research showed that the problem was not a lack of cultural activity — information about events existed, but it was dispersed across different channels and presented without a consistent structure. Users needed a centralized experience where they could quickly understand what was happening, explore activities according to their interests and access the information required to make a decision.
05 / 06 — Solution
I translated research findings into four main areas: cultural discovery (reorganizing the experience around event exploration, from general browsing to relevant information about activities and artists); information architecture and user flows (mapping and redesigning main journeys to create clearer relationships between content); visibility for the local cultural scene (dedicated spaces for artists and producers to present their work); and interface and design system (wireframes, high-fidelity interactive prototypes and a design system establishing consistent patterns across the product).
06 / 06 — Results
The redesign transformed Explanada dos Mistérios into a more structured and intuitive cultural discovery experience. Users gained a centralized way to explore events and access relevant information, while artists and producers received dedicated visibility within the platform. Beyond the interface, the project established clearer user flows and a consistent design system, giving the product a more cohesive identity and a scalable foundation for future development.
01 / 06 — Overview
Explanada dos Mistérios
From fragmented information to cultural discovery: designing a platform for Brasília's creative scene
Client
Explanada dos Mistérios
Year
2023
Duration
6 months
Type
Product Design
Role
Product Designer
Scope
UX Research · UX Design · App Design · Design System
Duration
6 months
02 / 06 — Context
Explanada dos Mistérios is a digital platform created to help people discover cultural events and activities in Brasília while increasing the visibility of local artists and event producers. The existing experience brought together relevant cultural information, but users still faced fragmented content, inconsistent navigation and difficulty finding activities that matched their interests. I joined the project to help redesign the product experience, organizing the platform around cultural discovery and creating a more consistent foundation for its continued evolution.
03 / 06 — Challenge
The main challenge was transforming scattered cultural information into an experience that encouraged exploration without overwhelming users. The product needed to make events easy to discover while also creating space for artists and producers to present their work. At the same time, the redesign needed to strengthen the Explanada dos Mistérios brand through a more cohesive, accessible and scalable interface.
04 / 06 — Research
I began by reviewing previous research conducted by the company and expanding that understanding through desk research focused on how people discover, evaluate and choose cultural activities. Based on these findings, I developed personas representing different potential audiences and used empathy maps to explore their motivations, expectations and frustrations. The research showed that the problem was not a lack of cultural activity — information about events existed, but it was dispersed across different channels and presented without a consistent structure. Users needed a centralized experience where they could quickly understand what was happening, explore activities according to their interests and access the information required to make a decision.
05 / 06 — Solution
I translated research findings into four main areas: cultural discovery (reorganizing the experience around event exploration, from general browsing to relevant information about activities and artists); information architecture and user flows (mapping and redesigning main journeys to create clearer relationships between content); visibility for the local cultural scene (dedicated spaces for artists and producers to present their work); and interface and design system (wireframes, high-fidelity interactive prototypes and a design system establishing consistent patterns across the product).
06 / 06 — Results
The redesign transformed Explanada dos Mistérios into a more structured and intuitive cultural discovery experience. Users gained a centralized way to explore events and access relevant information, while artists and producers received dedicated visibility within the platform. Beyond the interface, the project established clearer user flows and a consistent design system, giving the product a more cohesive identity and a scalable foundation for future development.