Sol Paiva

I turn complex systems into clear digital experiences — from research and product strategy to UX/UI, prototyping and AI-assisted development.

Based in Buenos Aires · Open to Product Design opportunities worldwide

I'm a product designer. I care about the distance between a real problem and the simplest version of it that still works.

For me, creativity isn't the opposite of process — it's what good process makes room for. I look for structure first: understanding a problem fully, cutting what's unnecessary. Inside that structure is where the interesting ideas actually show up. That's the work, every time.