01 / 06 — Overview
Jovem Cidadão
A movement that shapes futures
Client
Jovem Cidadão (Ensina Brasil)
Year
2025
Duration
1 week
Type
Branding
02 / 06 — Context
In one of Brazil's fastest-growing cities, Águas Lindas in Goiás, young people face a silent challenge: the lack of spaces for civic and political education. Amid rapid urban growth and growing distance from public life, Young Citizen emerged — a project created by Ensina Brasil to inspire civic engagement among youth aged 16 to 24.
03 / 06 — Challenge
Balance purpose with lightness — to speak about politics without rigidity, and about youth without triviality. Build an identity that inspired belonging and movement.
04 / 06 — Research
The identity drew inspiration from the landscape and spirit of Águas Lindas. The sun was reinterpreted as a symbol of vitality and hope, while the Barragem do Descoberto inspired the fluid, organic shapes of the typography.
05 / 06 — Solution
Latina approached the project with the idea that citizenship is learned through movement. The branding was designed as a living metaphor for this flow — between learning and action, between the individual and the collective.
06 / 06 — Results
The fluid, organic typography embodies the restlessness of youth building a democratic society. With a vibrant color palette and dynamic compositions, Young Citizen became a symbol of hope and engagement.
01 / 06 — Overview
Jovem Cidadão
A movement that shapes futures
Client
Jovem Cidadão (Ensina Brasil)
Year
2025
Duration
1 week
Type
Branding
02 / 06 — Context
In one of Brazil's fastest-growing cities, Águas Lindas in Goiás, young people face a silent challenge: the lack of spaces for civic and political education. Amid rapid urban growth and growing distance from public life, Young Citizen emerged — a project created by Ensina Brasil to inspire civic engagement among youth aged 16 to 24.
03 / 06 — Challenge
Balance purpose with lightness — to speak about politics without rigidity, and about youth without triviality. Build an identity that inspired belonging and movement.
04 / 06 — Research
The identity drew inspiration from the landscape and spirit of Águas Lindas. The sun was reinterpreted as a symbol of vitality and hope, while the Barragem do Descoberto inspired the fluid, organic shapes of the typography.
05 / 06 — Solution
Latina approached the project with the idea that citizenship is learned through movement. The branding was designed as a living metaphor for this flow — between learning and action, between the individual and the collective.
06 / 06 — Results
The fluid, organic typography embodies the restlessness of youth building a democratic society. With a vibrant color palette and dynamic compositions, Young Citizen became a symbol of hope and engagement.